Today we have the pleasure of premiering the debut album ‘Sync or Swim’ from UK-based power pop artist Big Tide. This collection of 10 tracks is seeing the light thanks to European label A Turntable Friend Records, whose ever-growing roster is rather impressive. This album also features artwork by award winning London/UK based graphics designer Jack Crossing.
With a marked 60s California rock-leaning bent and sound-craftsmanship that is both grounding and stunning, this entire album is bound to appeal to many people far and wide, including those very much into Teenage Fanclub, Big Star, Matthew Sweet, Superchunk, The Posies, Guided by Voices, or Divisionists.
This releases follow the earlier release of two singles previewing the album (‘Hide Me In Your Spaceship’ and ‘When The Tide Turns’), as well as the debut 12-inch single ‘Half The Time’, released in 2017, which caught the attention of Clash Music and Norman Records.
Founded by Liverpool native Ben Thomas in 2017, Big Tide was born out of Thomas’ disillusionment with the electronic music scene. His previous output as French House producer L’Étranger spanned for six years. Under this moniker, he caught the attention of tastemaker publications Clash, Nest HQ, Indie Shuffle, Earmilk, HBF, Purple Sneakers, French Shuffle, Amazing Radio and Bella Union Simon Raymonde, amongst others.
The impetus to form this new project came in 2013 while touring with Spectrals as lead guitarist. A stay in Paris was the final catalyst for a change in musical direction when Ben picked up his 12 string and the chiming sound of Big Tide was born.
Whilst the majority of instruments are performed by Ben Thomas, the album also features guest appearances by former members of Spectrals, Hookworms, Cowtown and Deadwall, who contribute drums, organ and saxophone.
Thomas sings in his signature northern vocal style whilst shimmering 12-string guitars form the cornerstone of the Big Tide sound. Coupled with Ben’s idiosyncratic lyrics and unique delivery, this music presents a great find from Northern England.
Taking influence from bands like Big Star and Teenage Fanclub, Big Tide’s music blends elements from ‘60s power pop like The Byrds and ‘70s folk rock espoused by Crosby, Stills, Nash & Young to create music that is original while somehow feeling familiar.
As of May 10, A Turntable Friend Records will release the ‘Sync Or Swim’ album on digital platforms, including iTunes, Spotify and Bandcamp at https://bigtideband.bandcamp.com/album/sync-or-swim. It will be available as a limited 10-track CD in gatefold, and also on limited 10-track vinyl in gatefold (with download code) with worldwide distribution through London’s SRD (Southern Record Distributors).