A week or so ago, I featured The Japanese Folies EP by the French production duo M&C. The project was released for free through the independent White Colours label. After obsessing over M&C’s work, I decided to see what the rest of the label had to offer. What I found was a wide range of quality music that any electronic lover would drool over. Thanks to the power of Facebook, I got in touch with the masterminds behind the label and had them answer a few questions for the site. Keep up with White Colours on Facebook and be sure to check out everything that they have to offer on Bandcamp.
First off, give us a summery of what White Colours is all about.
Clément: Our main goal is to find music that we love on the interwebz, coming from the whole wide world, and then try to put it out on our structure. White Colours is firstly a friendship and musical interest between Fred & I, with a big help from Laure, his girlfriend/in-house wondermaker/graphic designer. As you can tell by our English, we’re French, but we love to work with artists coming from all around the globe and constantly try to find new flavors that would fit in with the spirit of the structure.
What’s the selection process of choosing artists? Do your reach out to them or do they find you?
Clément: I feel that Soundcloud is a really handy thing to find new talent and contact producers. It’s filled with great music and I love the fact you can just stay there and listen to interesting and unreleased music from unknown producers that need to shine for the beauty of their music. It’s like a huge hunting session for vibes.
Looking through your Bandcamp, it’s obvious that White Colours has a very unique art direction. The covers remind me of old disco 12″ singles I find while record digging. Except yours are much more minimalist and futuristic. Who came up with the style for the cover art?
Clément: What can I say man… Laure is a just an ultra talented person who knows how to bring the musical atmospheres through beautiful artwork pieces. She is the visual soul of our structure.
I know that electronic music is huge in France. Being a French based electronic label, how do you set yourself apart from all of the competition?
Clément: Competition is a dumb word talking about music in my mind, diversity is queen and I don’t see myself shitting on this or that label because of what they put out or stuff. People are the only judges, it’s them who listen or don’t listen to what labels put out. Soooo, yea, we of course try to look and sound a little different from other labels but we also respect them because they kinda forged our sound.
What are your plans for the label’s future? Where do you want White Colours to be in 5 years?
For my own benefit; do plan on ever releasing anything on vinyl? I would love to have some of your artists in my collection.
What are some upcoming releases that we can look forward to?
Clément: Damn, I’m excited about all these! We also got brilliant remixers for these releases. All I can tell you is that Canadian wizard Bad Channels blessed us with a huge remix for the Morning High project that will leave you dazzled, Bambousek killa producers like Bwi-Bwi & Chevaliers Liqueur are also heavily featured in the next White Colours releases. The last thing that I can disclose is that Bristol’s very own trap producers Tenchu & Daffy are also cooking something strong for us. Can’t wait for all of that to see the light of the day! Anyway, shout out to The Record Stache for this interview, been a real pleasure, keep on following us, big stuff coming up!